Lessons From A Toaster

Lesson From A ToasterDon’t lessons come from the most unexpected places? I sat at the island in my kitchen eating a sandwich and glanced over at the toaster on the counter. It’s new, but fashioned after the old looking model of toasters. Very rounded looking with a matt silver finish like the ones you may remember from childhood. The maker, Delongi no doubt capitalizing on the nostalgia many of us may be drawn to. It started me thinking about how many things of the past that worked and were loved and served such a great purpose have been discarded over the years; replaced with new designs and new technology and new ideas. One of the things that it made me think of is how we do business today and how we market. The past twenty years has witnessed an explosion of technology, allowing us to reach thousands if not millions of potential clients with the click of a button. Automated voice call computers scan the landscape for a possible sale. E-mails by the billions circle the globe everyday trolling for a hint of interest from the giant pool of human capital. Here is what I think has happened as a result. The majority of people have become desensitized and cynical by being approached these ways. Rarely today does anyone pick up a phone and call, write a hand written note or drop by and introduce him or herself. If you think back not that long ago, that is how all of this was done. Through personal contact. Face to face, or voice to voice, or written word from one to another making a human connection and earning a potential client’s trust and respect and ultimately business. Technology is great, but here is what will never change. People. We will always be people. We will always appreciate the contact and connection and interaction between one person to another. To see sincerity in their eyes, warmth in their voice or the firmness of a handshake. Next time you are thinking of throwing something out just because its old, look again. There just may be another lesson from the toaster. Have an excellent day.


Be well,


Randy Taylor




About Randy Taylor

Randy is driven to champion success in others through inspiration, belief, structure and process. As a leading expert in human potential having studied the science of human behaviour for over 30 years, he helps others to not only see but become what they are capable of. His interactive keynotes and coaching programs have been the starting point for thousands of professionals, teams and organizations to unlock their hidden potential and realize what they have always been deserving of. Randy has the unique ability to strengthen people's belief in themselves by using relatable life experiences to clearly prove that where they are today has nothing to do with where they can go. He knows this firsthand having overcome incredible odds in his life including poverty, parent alcoholism and life on the streets. After a successful career in broadcasting, he has now for more than a decade shared his story, insights and coaching to help his clients accomplish extraordinary achievements and happiness. The breakthrough results he helps others realize re-fuels his passion and commitment to guide them to be better at what they want to be better at. Clients include: Manulife, Investors Group, Bridgeforce Financial, RBC, Motorola, Sunlife, Financial Horizons, Invesco Trimark, Xerox, ReMax Realty, Petro Canada, Kraft Foods, Freedom 55, The Government of Canada, London Life, Brookfield Homes Specialties include: Keynote Speaker; Personal and Professional Growth and Leadership Coach; Professional Corporate Coach-creator of The Winner Within and Breakthrough Coach Programs; Specialize in working with financial and insurance services teams; Creating lasting results
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